maxim.co.uk

Posted by on Oct 18, 2011 in COMPETITION, OTHER | 0 comments

Maxim is an international men’s magazine based in the United Kingdom and known for its pictorials featuring popular actresses, singers, and female models, sometimes pictured scantily dressed but not fully nude.

In the United States, Maxim is an industry leader, reporting a circulation of 2.5 million readers which they claim is enough to outsell leading competitors GQ, Esquire, and Details combined.[citation needed] The magazine is now using the brand name to market a myriad of other magazines and projects.

Expansion of the Maxim brand

Due to its success in its primary markets, Maxim has expanded into many other countries, including Argentina, Canada , India, Indonesia, Israel, Belgium, Romania, the Czech Republic, France (marketed under “Maximal”), Germany, Bulgaria, Brazil, Chile, Greece, Italy, Korea, Mexico, Netherlands, Poland, Russia (where it stands now as the most popular men’s magazine), Serbia, the Philippines, Singapore, Spain, Thailand and Ukraine (in Portugal ended in May 2011). A wireless version of the magazine was launched in 2005 across cellular carriers in twenty European and Asian countries.

In 1999, MaximOnline.com was created. It contains content not included in the print version and focuses on the same general topics, along with exclusive sections such as the “Girls of Maxim” galleries and the “Joke of the Day”. “Maxim Video” contains video clips of interviews, music videos, photo shoots, and original content. The success of this website inspired Dennis Digital to create sites for its sister publications, such as Blender.

In January 2002, Dennis Publishing established an online and retail video division, Dennis Media Group. In 2005, this division was disbanded and restructured to focus on creating video and multimedia content for the editorial branch of Dennis Digital.

On February 5, 2005, Maxim Radio, featuring male-oriented talk programming, debuted on Sirius Satellite Radio. Following the Sirius-XM merger in late 2008, the Maxim brand was dropped, and the channel is now known as Sirius XM Stars Too.

On June 5, 2006, the magazine announced plans to build a casino on the Las Vegas Strip north of Circus Circus, but the casino plan failed after local condominium owners complained that the proposed casino would ruin their view. The land was sold to MGM Mirage.[1]

On June 15, 2007, private equity firm Quadrangle Group, along with long-time media executive Kent Brownridge, announced the acquisition of the parent company of Maxim, Blender, Stuff and MaximOnline.com. As of April 23, 2009 Dennis Publishing has announced that it will no longer continue producing a print edition of Maxim in the UK, though the website for the UK version will remain.

Maxim in the United States is now published by Alpha Media Group.

In July 2009, Maxim partnered up with the UFC for the first-ever Maxim UFC Octagon Girl Search at the UFC Fan Expo.[2] There were 40 girls participating in the contest, and the winner was Natasha Wicks.

Quadrangle Group gave up on its investment in Alpha Media Group in August 2009, making Cerberus Capital Management the majority partner.